This 55-inch 4KTV deal is just $399 for Amazon Prime Day

Amazon Prime Day is offering up a brand-new 4K TV, giving all of those big-ticket TV deals on Black Friday and Cyber Monday a run for their money.

The best deal we’ve seen so far on a new big screen is this Element 55-inch 4K UHD TV, which usually sells for $ 649 but is on sale today for $ 399.

While the price and size combination might be enough a hook to draw you in, Element’s 2017 series of TVs have a neat new operating system – Amazon Fire TV – to help you track down your favorite TV shows and movies without buying a streaming video box like a Roku. 

Considering that separate Amazon Fire TV box costs $ 99 on its own, this $ 399 TV is a good value. 

Amazon Prime Day TV deals are just getting started

While Element is the first major TV to go on sale for Amazon’s annual savings extravaganza, it likely won’t be the last to do so. Sony, Samsung and LG might all have TVs on sale sometime later today or tomorrow, meaning you’ll have plenty of options if you’re in need of a new TV this summer.

Of course, it’s not like Amazon Prime Day is all about TV sales, either. Amazon Prime subscribers or Prime Student members can save big on laptops, smart home gadgets, video games and more. 

Looking for other great audiovisual deals? Amazon is selling the Nvidia Shield at a $ 20 discount today, bringing it down from $ 199 to $ 179, and the Amazon’s portable Bluetooth speaker, the Amazon Tap, is on sale for $ 79 (a $ 50 savings). 

We’re scouting out the best deals all week, so stay locked here on TechRadar for all the latest and greatest ways to save on your favorite gadgets.

TechRadar – Television news

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